Latest Content

Latest Content



  • Brexit
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  • A view from our trendspotters in Britain and the EU | Published: July 2016
  • Brexit: the UK outside of Europe
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  • The referendum result’s reach and impact on sectors and the consumer | Published: | June 2016
  • Conversational Commerce
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  • Messaging apps are overtaking social networks in terms of users and brands are starting to follow; engaging consumers via instant message for more personalised communication and to eliminate friction on the path to purchase | Published: June 2016
  • Consumer Tech
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  • Innovation Themes | In this report we break down developments, disruptions and innovations within consumer tech and use Future Foundation trends to project how these innovation areas might develop over the medium term | Published: April 2016

Key Trends


Established trends influencing and driving consumer behaviour.

Emerging Trends

New trends impacting consumers’ lives and attitudes.



Exploring the future impact of trends on sectors and groups.

Trends in Action

Commercial examples of trends being applied in all sectors.

Beyond 2020 Reports

Exploring the future of commercial themes and sectors beyond 2020.

Book Reviews


Trend-based reviews assessing the value of new books to insight.

Big Lie Book

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